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5 Key Takeaways From WPP
5 Key Takeaways From WPP's Turnaround Plan
By Brittaney Kiefer & Rebecca Stewart
From WPP Creative to job cuts, here's what CEO Cindy Rose told investors in a strategy update.
Earnings Reports
WBD CEO Addresses
WBD CEO Addresses 'Highly Competitive' Sales Process as Netflix Deal Comes Under Question
By Bill Bradley
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
ADWEEK BRANDED
Insights From Tree Hut’s Data-Driven Approach to Launch Excellence
Insights From Tree Hut’s Data-Driven Approach to Launch Excellence
From Amazon Ads
Every brand launching a new product campaign hopes to build the needed momentum during the critical first 90 days of launch.

THE LATEST
5 Key Takeaways From WPP’s Turnaround Plan
By Rebecca Stewart, Brittaney Kiefer
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
WBD CEO Addresses ‘Highly Competitive’ Sales Process as Netflix Deal Comes Under Question
By Bill Bradley
Brandtech Names Regional CEOs to Power AI Push In Key Markets
Brandtech Names Regional CEOs to Power AI Push In Key Markets
By Audrey Kemp
EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices
By Kendra Barnett
Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins
By Rebecca Stewart
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
By Brittaney Kiefer
EXCLUSIVE: Higgsfield Wants AI to Direct Your Next Video With Its Latest Tool
By Trishla Ostwal
Fortune 500 CMOs Turn to Freelancers in Major Talent Shift
By Brittaney Kiefer
Live-Streamers Killed the Vertical-Video Star
Live-Streamers Killed the Vertical-Video Star
By Mark Stenberg
The Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing
By Trishla Ostwal
As Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid for WBD
By Bill Bradley
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
By Kendra Barnett
TV Viewership in January 2026: Media Breakdown
By Mark Mwachiro
MOST SHARED
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6
Super Bowl Commercials

ADWEEK BRANDED

Turning AI-Powered Creativity Into Lasting Impact

By Neurons

Data-Driven Precision Is the Only Play for Navigating Uncertainty

By Will Kunkel, SVP of Marketing Solutions, Stirista

The New Advertising Formula to Experiment With? Meshing Creativity With Context

By Jean-Paul Colaco, SVP and Chief T-Ads Officer, T-Mobile

Think Outside the AI (Black) Box

By Dropbox

Cover
►

THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sponsored

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage 

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5 Key Takeaways From WPP
5 Key Takeaways From WPP's Turnaround Plan
By Brittaney Kiefer & Rebecca Stewart
From WPP Creative to job cuts, here's what CEO Cindy Rose told investors in a strategy update.
Earnings Reports
WBD CEO Addresses
WBD CEO Addresses 'Highly Competitive' Sales Process as Netflix Deal Comes Under Question
By Bill Bradley
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
ADWEEK BRANDED
Insights From Tree Hut’s Data-Driven Approach to Launch Excellence
Insights From Tree Hut’s Data-Driven Approach to Launch Excellence
From Amazon Ads
Every brand launching a new product campaign hopes to build the needed momentum during the critical first 90 days of launch.
MOST SHARED
1
2
3
4
5
6
Super Bowl Commercials

Cover
►

THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sponsored

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage 

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads